Used Lexus

Lexus, the luxury vehicle arm of successful Japanese motor vehicle manufacturers Toyota, was first introduced in 1989 and over the past 20 years has grown at an impressive rate. Here we will look at how Lexus grew from being Eiji Toyota’s top secret ‘F1′ project to becoming a global brand, with new and used Lexus vehicles popular the world over.

The F1 project, which proved to be the origins of the brand we now know as Lexus, was so entitled as a combination of ‘Flagship’ and ‘No.1′. The idea of Toyota chairman Eiji Toyota was to create a luxury vehicle that could challenge the world’s best. From these meetings and as a result of the project, Lexus was born.

Ever since, new and used Lexus cars have proved to be even more successful than Toyota could have imagined, with the brand now having become Japan’s largest selling make of luxury cars. A large element of Lexus’ success can be attributed to the brands ongoing global expansion throughout the last ten years. The models the company produce have also been adapted to reflect regional considerations.

Following the launch of the Lexus brand in the USA in 1989, and the relative success of the LS 400 and ES 250 sedans, the company began limited exports to the United Kingdom, Switzerland, Canada and Australia in 1990. By the end of the following year, new and used Lexus models had become the top-selling luxury import in the United States, seemingly ensuring the future of the company as a reputable luxury carmaker.

It took a while for Lexus to continue to pursue a global growth strategy, with new and used Lexus vehicles not being available for sale in what is technically the brand’s home country of Japan until July 2005. The country’s network of 143 new dealerships became profitable as soon as two years later, with dealerships in China and South Korea soon hitting similar heights. This success encouraged Toyota to continue to push the Lexus brand globally, hitting a new market every year for the four that followed 2005.

In 2006, Lexus moved in to Malaysia, while a year later, Indonesia began to receive Lexus imports. The year 2008 saw Lexus open their first showroom in Chile, South America, which was followed a year later by their first sales in the Philippines. Large countries such as Russia and Brazil had already witnessed the introduction of new and used Lexus cars to their vehicle market, with Russia performing somewhat better in terms of sales expectations than a lot of other European nations.

With a stable worldwide base, the growth of Lexus looks set to continue, despite the economic recession.