A new, limited edition Honda Civic Type R is to be rolled out in April. Though it seems that the body design will be fairly traditional for the range, the Mugen 200 will feature sleek, narrower lights, Mugen parts and a Championship White paint job with black gloss door mirrors.
The Mugen 200 will also feature 19 inch ‘Lightning’ alloys, Mugen badges and a unique Mugen number plate, as well as Honda’s latest 201PS i-VTEC engine, which means it’ll have quite a lot of kick for a small car.
Heads are turning at the prospect of a new Honda in the SUV market. The revised CR-V is here, and courtesy of a quick nip and tuck, is looking fighting fit.
Owners of small SUVs had reason to feel smug this winter. As Britain shivered beneath a blanket of snow, suddenly they had a good reason for using a 4×4 for the school run. True the school in question was normally closed, but they could certainly get there.
Japanese manufacturers Honda are set to unveil the concept for their new small city car at next month’s Delhi Motor Show. The cleverly named “New Car Concept” (we’re assuming it’s Honda’s working title) will be manufactured in India and Thailand and is aimed at emerging markets, though there is the suggestion that it could also be sold in the West.
Honda aren’t the only manufacturer to be entering this particular part of the market. Nissan are also targeting the global small car platform with the new model of their Micra; it seems that cars which are cheap enough to manufacture and sell to emerging markets but are also sophisticated enough for Western markets are the new target for many manufacturers in the small car market.
Honda is looking to use India as its springboard to launch a new series of small cars before bringing then to the European market. The new breed of Honda cars are set to be launched to compete directly with their Japanese counterparts, Suzuki, who currently occupy over 50% of the current car sales within the country with their highly successful Suzuki Swift and Suzuki Alto.
This is a bold strategy for the Japanese manufacturer to take at such a delicate time in the economy, but it is clearly something that they feel will benefit them in the long run. India has a love affair with the car and Honda is very keen to capitalise on a slice of this market.
The Government scrappage scheme has received mixed reactions amongst those in the motor trade and taxpayers alike, but car manufacturers such as Honda will be hoping that it kick starts the UK motor industry, and Honda in particular received evidence that it could well do so.
Honda’s new hybrid vehicle, the Insight, flew to the top of the best sellers list in Japan having sold more than 10,000 units in April. The car industry in Japan has been in decline for the past decade – unlike the rest of the world whereby the market has been affected by the global credit crunch and economic downturn.
