BMW are targeting the US market in a big way by opening 17 more MINI dealerships across America during the next 18 months.
This is just an example of how dominant the iconic hot hatch has become since its reincarnation by BMW in 2001.
The MINI has since been a big success in the US and the inclusion of these 17 new dealerships will take the total US Mini dealerships to 100.
The popularity of the MINI across the Pond has been even higher than BMW had ever imagined and the German car giants aim to better last year’s sales total of just over 54,000 units even though the US is experiencing economic difficulties.
The MINI Cooper S has been named What Car? 2009 Green Car of the Year in the sports car category.
The iconic hot hatch held onto its crown having received the same award in 2008 thanks to BMW’s EfficientDynamics technology.
In keeping against the need to broadcast through each and every medium about green initiatives, BMW have gone about their eco friendly business almost under the radar.
UK Sales figures of cars sold during the first quarter of 2009 have recently been released and they are down by 30 per cent from the same period last year, but is this really a surprise? Well, I for one am surprised: 313,912 cars have been sold during this period and I am not at all surprised by the 30 per cent decrease in sales, but what I am surprised about is that 313,912 people could actually afford to buy a brand new car during the current economic climate.
It’s one of the most iconic cars in the world, but how did the Mini Cooper come to fruition? The inventor of the Mini, Sir Alec Issigonis, had always intended on the Mini being the car for the everyman, but his good friend John Cooper, who owned the Cooper Car Company specialising in Formula 1 and rally car design, had the foresight to see that the Mini would be suited to motorsport so Cooper approached Issigonis with his ideas, but Issigonis was reluctant as he had never intended his brain child for racing.
I’m about to write an article on Used Mini’s and already I’m chastised for using the wrong term!
Apparently the term is ‘Mini Cherished’. What is the difference I ask myself?
Open any used car magazine and there will be used Minis for sale in various degrees of condition and age. Speak to any Mini owner and you will find that their vehicle has been cherished for many years. Many of them are given names by the owner to personalise them – strange but true.
In New York, Chicago and Miami owners of new and used Mini’s are signing up for a new gimmick of personalised billboard messages displayed at the road side.
A radio chip embedded within the key fob sends a coded signal to the billboard that you are approaching and messages will flag up, dependent on the information the driver has supplied in a questionnaire. Examples are ‘Hi Kate, nice day for your convertible’.