It seems as though Honda are mounting a real challenge to Japanese rivals Toyota in the Hybrid market as their new Insight vehicle has returned impressive sales figures in its home country since launching in February.

Last week the Insight became the first hybrid at the top of Japan’s best sellers list. The Japan Automobile Dealers Association ranked the Insight at the top of the tree after Honda sold 10,481 units in the month of April alone, becoming the first hybrid vehicle in history to outsell all other conventional models.