With The Insight becoming the first hybrid vehicle to top the Japanese sales list in April, Honda has recorded rising domestic sales once again in August.

Honda car sales significantly outperformed industry figures, increasing by 13 per cent during the first three weeks in August compared to the same period in 2008.

The Honda Insight has continued to perform strongly gaining significant market share in the Hybrid sector.

Honda increased their global production by 90,000 units in June as sales and pre orders rose considerably as the Japanese Government offered incentives and tax breaks on the purchase of eco-friendly vehicles.

The Government scrappage scheme has received mixed reactions amongst those in the motor trade and taxpayers alike, but car manufacturers such as Honda will be hoping that it kick starts the UK motor industry, and Honda in particular received evidence that it could well do so.

Honda’s new hybrid vehicle, the Insight, flew to the top of the best sellers list in Japan having sold more than 10,000 units in April. The car industry in Japan has been in decline for the past decade – unlike the rest of the world whereby the market has been affected by the global credit crunch and economic downturn.