New Lexus Hybrid Campaign Makes Green Sexy
To promote their forthcoming hybrid model, the CT200h, Lexus have launched an exciting new campaign that they are calling the ‘darker side of green’. The suave online promotion puts a cool, James Bond-style spin on eco-friendly motoring with a swish and stylish web page and online interactive game.
The vehicle itself looks set to take Europe’s luxury hatchback market by storm in early 2011, with the luxury arm of Toyota expecting its launch to double their business in Europe. Lexus have promised not to compromise performance for economy with the new CT200h, which will feature a 1.8L Atkinson cycle four-cylinder gas engine. The four driving modes; EV, ECO, normal and sport, look set to ensure that there is a mode to suit any driving style and all conditions.
You can check out the darker side of green campaign online and see how the CT200h proposes to make hybrid cars a stylish option for the future.
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