MINI Makarapa Makes A Splash At World Cup
MINI have attempted to take some attention away from the dastardly vuvuzelas at this summer’s World Cup by launching their own fan item, the Countryman Makarapa. Fancy trading in your used MINI Countryman for a new model with a giant workman’s hat on the roof? No, I didn’t think so, but nonetheless, the Makarapa is a fun little addition to the party atmosphere currently enveloping South Africa.
This new Countryman may not be the most practical invention that BMW have come up with, but their novelty model with a giant Makarapa (a customisable South African workman’s helmet) attached on top has certainly caused a stir on the South African streets as fans embrace the fun and festivities that have been bywords of this first African World Cup.
Makarapa helmets have proved to be popular fan items at the tournament, although unsurprisingly they have been overshadowed by the sound of the vuvuzela, a horn that almost every person in the country appears to have purchased. BMW have used MINI to display how in touch they are with popular culture in a country that has all the world’s eyes focused on it until June 11th.
0 Comments
You can be the first one to leave a comment.