BMW are targeting the US market in a big way by opening 17 more MINI dealerships across America during the next 18 months.
This is just an example of how dominant the iconic hot hatch has become since its reincarnation by BMW in 2001.
The MINI has since been a big success in the US and the inclusion of these 17 new dealerships will take the total US Mini dealerships to 100.
The popularity of the MINI across the Pond has been even higher than BMW had ever imagined and the German car giants aim to better last year’s sales total of just over 54,000 units even though the US is experiencing economic difficulties.
MINI look set to have more competition from imported hot hatches in the US as Chrysler look set to build and sell the Alfa Romeo Mito and Fiat 500 in the US.
But they will have to go some way to stop BMW from continuing to gain further market share with the MINI.
