Five ANNA Nominations For Honda
Over the years, Honda has been known for their affordable, stylish range of cars, but that’s not where it stops: Honda has also pushed the boundaries with their innovative and playful take on advertising, and that is where they are being recognised at the moment.
Five of their adverts, announcing that their Swindon plant is back to work, have won nominations for the 2009 Awards for National Newspaper Advertising (ANNAs). The ads were made by Wieden + Kennedy.
ANNAs judge Darren Bailes described Honda’s adverts as: ‘news in the form of advertising’ and picked the ‘Bacon’ execution as Ad of the Month for June. Other executions nominated were ‘Bolt’, ‘Uniform’, ‘Paint’ and ‘Tea’.
Darren Bailes went on to say: ‘Bacon, irons and mugs of tea make it seem far more real than, say, the rebooting of a robot arm. Good news for the people of Swindon. Good news for Honda. Good news for the guy who delivers the bacon.’
The five ads join the 41 already nominated for the awards that will be presented in January 2010. There will be a cash prize of £25,000 for the creators of the best ad of 2009 with a total prize fund of £65,000.
Wieden + Kennedy are now at the top of ANNAs creative league table after the five June nominations.
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