Archive for the ‘honda’ Category
Honda are to increase their global production following an increase in sales and sales forecasts.
A further 90,000 vehicles will be produced by Honda in response to higher than expected sales in China, India, Thailand and Brazil.
As a result Honda’s net income will increase. This is a significant turnaround for Honda who like so many car manufacturers had been hit hard by the global economic downturn.
This comes on the back of impressive domestic sales, with the Honda Insight becoming one of the fastest selling new cars in Japan.
Over the years, Honda has been known for their affordable, stylish range of cars, but that’s not where it stops: Honda has also pushed the boundaries with their innovative and playful take on advertising, and that is where they are being recognised at the moment.
Five of their adverts, announcing that their Swindon plant is back to work, have won nominations for the 2009 Awards for National Newspaper Advertising (ANNAs). The ads were made by Wieden + Kennedy.
ANNAs judge Darren Bailes described Honda’s adverts as: ‘news in the form of advertising’ and picked the ‘Bacon’ execution as Ad of the Month for June. Other executions nominated were ‘Bolt’, ‘Uniform’, ‘Paint’ and ‘Tea’.
The Honda Accord is officially the most reliable car in the UK according to consumer experts Which?
The Accord scored a reliability rate of 98.5 per cent in Which? Magazine’s survey based on more than 84,000 motorists.
And it was a double whammy for Honda as the Honda Jazz came second in the 121 model strong survey based questions regarding breakdowns, faults and servicing.
This is good news for Honda who have suffered indifferent news in the past 12 months having had to close their UK plant in Swindon for four months due to falling sales figures because of the economic downturn and also to safeguard jobs.
News that Honda has topped Warranty Direct’s used car reliability survey again proves the engineering expertise of the Japanese car giants.
According to insurance specialist’s survey used Honda vehicles only have a 10.59 per cent chance of breakdown – when compared to those at the bottom of the list, such as Land Rover with a 47 per cent chance of breaking down, that is an impressive statistic I’m sure all motorists would agree!
Honda’s domestic sales continue to perform well with the Insight and Jazz proving popular in Japan.
Having become the first hybrid vehicle to top the Japanese sales list in April, the Insight looks to be taking the Japanese market by storm, although sales in Europe are yet to meet such heights.
The Jazz, named the Fit sub compact in Japan, has been a complete success, becoming the number one selling Japanese car of 2008.
Honda believe that the increased interest in the Insight will have a knock on effect with other models as showrooms fill up with prospective buyers as the worst of the motor industries sales slump looks to have passed.
Honda haven’t experienced the finest six months in their history, what with having to close their production plant in Swindon for four months until reopening in May, yet since production has restarted things are finally looking positive for the Japanese company.
Despite financial problems Honda have continued their eco friendly engineering and although early UK sales figures of the Insight aren’t inspiring sales of the Insight, the world’s cheapest hybrid vehicle, have soared in Japan.
In the UK, Honda have set up a roadshow to showcase their new technological advances that have made it into their new models, including the Insight but also the Civic Type R and the ever popular S2000.
Honda may be in the Press of late for the wrong reasons – having to introduce a pay cut at their Swindon plant in order to avoid job cuts – the Japanese giants continue to lead the way in terms of motoring innovation!
The Honda Insight hybrid vehicle has been a huge success since entering the market a month ago, so successful that it has become Japan’s best selling car! And now Honda have unveiled a sports car like no other: it runs on hydrogen!
Honda have released details of their new Goldwing touring bike – the GL1800! If you’re looking for a tourer that’ll be a joy to cruise on over longer distances then this is most certainly the bike for you!
The 1832cc engine offers effortless power and with its low centre of gravity the new Goldwing offers driving comfort, yet receptive feedback from a meaty engine.
The anti lock braking system and airbag mean that the Goldwing is one of the safest motorcycles available and with a whole host of luxuries available the new Goldwing will have many two-wheel fans drooling.
Honda are pampering to those feeling the credit crunch and have launched their latest creation on two wheels. Already having announced the 2010 Fury, Honda have also announced the early introduction of the SH150i scooter. Ok, it may not be to the taste of all you petrol heads out there but it’ll save you a packet on purchase and on fuel consumption getting from A to B, particularly good when you use your wheels for commuting.
Honda is set to take on one of the most aggressive advertising campaigns the motoring industry has ever seen. The Japanese giants have bought an ENTIRE commercial break on Channel 4 this weekend and ALL the advertising space for the first 11 pages of Saturday’s Guardian.
The advertising campaign is aimed at the general public to do their bit for global warming and buy themselves an eco friendly car.
An animated ad called ‘Do’er’ will be shown during the first commercial break for the premiere of Al Gore’s environmental documentary, An Inconvenient Truth, to be shown on Saturday 4th April at 9.20pm.
When it comes to Honda production over the years, there is an undisputed opinion that the best thing they ever did was the Honda Vamos – a microvan in production between 1970 and 1973. This was an odd looking two door van with a 354cc engine – odd but loved, like so many of us!
Honda have re-introduced the Vamos for its fans and have brought it bang up to date. It now comes with a 660cc engine so more power and four doors, the rear ones sliding. So you have easy access and bags of room, considering the overall size of the van.
Fancy getting over 64 miles per gallon from your next car? Fancy getting your next car on the road for the minimal £15 annual tax rate? Fancy getting it for less than £15, 500?
Of course you do! So go get a Honda Insight SE. Yes, you’ll get the dual front airbags, the side airbags and curtain airbags as standard. Yes, you’ll get the active headrests, electric windows, climate control, tilt and telescopic steering and electric heated mirrors as standard. And of course, you will get power folding door mirrors, door mirror indicators, front armrest, CD stereo tuner and audio steering wheel controls. But what else I hear you say?
Honda make some of the world’s most impressive cars which led them to thinking – why stop there? Their move into motorcycles has meant they now have a double barrelled effect on the motoring world with as much eye boggling oomph on two wheels as they muster on four. If you have any doubts about that, take a look at the 2010 Honda Fury, introduced at the New York International Motorcycle Show last month.
With so much emphasis on our global warming issues, we have all become accustomed to thinking ‘green’. Switching off lights, not leaving TV’s on standby, buying recyclable products – all are important ways we can do our bit to reduce our carbon footprint.
Yet, many ask, what is the point when big manufacturers are polluting the air so bad that our measly light bulb burning away in the hallway is hardly going to make a difference. People also wonder what the point of buying eco friendly products are when they have probably been made in less than eco friendly environments?
Well, Honda are one company that takes their responsibility seriously. Their goal is to produce top quality cars that are economical, fuel efficient, have minimal emissions, are affordable to all and that do not damage the environment in the building process.
Honda has made the bright lights of Hollywood in no less than a block-busting movie starring Keanu Reeves. The Honda Civic Hybrid was chosen as the lead female roles vehicle as she is portrayed as a forward thinking, intelligent woman who cares for her environment.
The Day The Earth Stood Still opened on 12th December 2008 and is a remake of the 1951 film about an alien who lands on earth, throwing mankind into disarray. Jennifer Connelly takes the lead female role as a scientist who gets caught up with the alien (Keanu Reeves) visitation.
